BRIEF  Create a :15 second multi-platform promotional brand ident for YEEZY. The spot should feel modern, sleek, elevated, and in line with the YEEZY brand. 

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CONCEPT Our goal was to feature the Yeezy Boost 700 "Waverunner," the first and most iconic colorway of the shoe release, utilizing projection mapping, photogrammetry, 2D and 3D design elements, and compositing to create a unique visual style that emphasizes key shapes in the shoe's design and uses the bright Waverunner colors to drive our color palette. 

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ROLE Creative Direction, 2D Design & Animation, 3D Animation, Editing

 

CREDITS

2D Design & Animation: Sam Wu

3D Design & Animation: Jack Steadson

Creative Direction: Jack Steadson, Sam Wu

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Song: Tep Tep - Baauer