Yeezy Boost 700

Yeezy is a fashion collaboration between Adidas and fashion designer and music artist Kanye West. It has become one of the top names in modern designer streetwear and luxury footwear. Our goal was to create a multi-platform promotional brand ID advertising the Yeezy Boost 700 "Waverunner," the first and most iconic colorway of the shoe release. Utilizing projection mapping, photogrammetry, 2D design, 3D design, and compositing, we aimed to create a unique visual style composed of a variety of media while emphasizing key shapes in the shoe's design and using the bright Waverunner colors to drive our color palette.

Credits:

2D Design & Animation: Sam Wu, Gabe Crown

3D Design & Animation: Jack Steadson, Gabe Crown

Creative Direction: Jack Steadson, Sam Wu, Gabe Crown

Editing: Gabe Crown

Song: Tep Tep - Baauer

Software used: Adobe After Effects, Adobe Photoshop, Maxon Cinema 4D

Instagram Story Format

Instagram Feed Format

STORYBOARD

LIVE ACTION + PROJECTION MAPPING