Yeezy Boost 700
Yeezy is a fashion collaboration between Adidas and fashion designer and music artist Kanye West. It has become one of the top names in modern designer streetwear and luxury footwear. Our goal was to create a multi-platform promotional brand ID advertising the Yeezy Boost 700 "Waverunner," the first and most iconic colorway of the shoe release. Utilizing projection mapping, photogrammetry, 2D design, 3D design, and compositing, we aimed to create a unique visual style composed of a variety of media while emphasizing key shapes in the shoe's design and using the bright Waverunner colors to drive our color palette.
Credits:
2D Design & Animation: Sam Wu, Gabe Crown
3D Design & Animation: Jack Steadson, Gabe Crown
Creative Direction: Jack Steadson, Sam Wu, Gabe Crown
Editing: Gabe Crown
Song: Tep Tep - Baauer
Software used: Adobe After Effects, Adobe Photoshop, Maxon Cinema 4D
Instagram Story Format
Instagram Feed Format
STORYBOARD
LIVE ACTION + PROJECTION MAPPING
DESIGN BOARD
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Motion Tests
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