Rolling Loud | Gabe Crown

Rolling Loud Miami Titles

Credits:

2D Design & Animation: Gabe Crown, Sam Wu

3D Design: Gabe Crown, Sam Wu

3D Animation: Gabe Crown

Creative Direction: Gabe Crown, Sam Wu

Editing: Gabe Crown

Song: Broke in a Minute - Tory Lanez

Software used: Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Maxon Cinema 4D

STORYBOARD

COLOR PROGRESSION

CEL ANIMATION

3D DEVELOPMENT

Screen Shot 2020-04-09 at 6.57.56 PM.png

2D DEVELOPMENT

Screen Shot 2020-04-09 at 7.38.24 PM.png

Screen Shot 2020-04-09 at 7.58.29 PM.png

STYLE REFERENCES

BACK

DESIGN BOARD

Screen Shot 2020-02-10 at 9.42.12 AM.png

Screen Shot 2020-02-12 at 8.52.29 AM.png

LOCATION REFERENCES

Rolling Loud is a huge 3-day hip-hop music festival that has held events all over the world. Our goal with this project was to create a promotional title sequence to introduce the event and highlight some of the artists performing. We were inspired by the Rolling Loud's key art lineup posters and used it as a jumping off point for our art direction. The sequence takes the viewer through some of Miami’s iconic landmarks, while incorporating the title cards into environments such as Miami beach, the Olympia Theatre, and the Wynwood Walls. The color palette journeys from warm reds and oranges, to cooler purples and blues, as if the audience is exploring Miami before heading to the festival for an unforgettable night.