Bomb Pop: Not One Thing

Myself and the creatives at Laundry TV produced a series of colorful animated spots for Bomb Pop's “Not One Thing” social media campaign. Geared toward a younger audience, the campaign features six different Gen Z TikTok personalities, whose identities are made up of various skillsets, interests, and experiences. Each talent was paired with a Bomb Pop flavor, and we crafted each of their worlds around the associated popsicle color. These spots illustrate said talents while mixing in 2D, 3D, and illustrated visual elements.

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Credits:

2D Design: Gabe Crown, Laundry TV

3D Design: Laundry TV

2D & 3D Animation: Gabe Crown, Laundry TV

Editing: Gabe Crown

Creative Direction: PJ Richardson and Patrick Scruggs

Production: Laundry TV

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Software used: Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Maxon Cinema 4D

STYLE FRAMES

CUTDOWNS & RESIZES

In addition to the TV hero spot, we were tasked with delivering over 50 total files, in various resizes for social media, as well as 6-second and 15-second cut-downs that highlight specific Bomb Pop flavors.