BOMB POP: NOT ONE THING
BRIEF Create a series of animation + live action spots for Bomb Pop's "Not One Thing" Campaign, featuring six Gen Z TikTok stars and the Bomb Pop flavors for application across social media, web, and TV. Each talent should have their own visual world that is inspired by their personalities and passions, and showcases their favorite Bomb Pop flavor.
CONCEPT Myself and the creatives at Laundry TV wanted to create a fun and playful world for each talent, crafted by their personality on TikTok, while highlighting the Bomb Pop flavors and creating dynamic transitions between each flavor moment. We wanted these worlds to reflect their playful and diverse personalities, so we used a variety of elements and media such as 2D, 3D, illustration, compositing, and typography.
ROLE 2D Design, Compositing, Editing, 2D Animation, 3D Animation
3D Design: Patrick Scruggs
2D & 3D Animation: Gabe Crown, Laundry TV
Editing: Gabe Crown
Creative Direction: PJ Richardson and Patrick Scruggs
Production Company: Laundry Design
CUTDOWNS & RESIZES
In addition to the :30 hero TV spot, we were tasked with delivering over 50 total files, in various resizes for social media, as well as 6-second and 15-second cut-downs that highlight specific Bomb Pop flavors.